What is the difference between Marketplace and aggregator business model?

The marketplace model acts as a bridge by connecting sellers and buyers in one platform and does not own any products of their own. E.g.: Amazon, Flipkart, eBay, etc. The aggregator business model is basically a network model which organizes the related unorganized service providers in one huge platform under one brand name.

What is an aggregator model?

An aggregator model is a networking ecommerce business model where an aggregator collects product or services data from multiple or competitive vendors and displays it on its website or marketplace platform.

Which is the best Marketplace aggregator platform?

If you are interested in the marketplace model and marketplace aggregator model, then you can try Purchase Commerce which is an advanced multi-vendor marketplace platform. Purchase Commerce is built on top of the latest technologies keeping in mind the booming marketplace needs to build your dream platform with a profitable business model.

Why do aggregators have different products?

Because similar products are provided by different vendors which may have different qualities in products. In the aggregator business model, the brand name is the identity and the aggregator believes in producing standard quality.